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Why Sacking Your Marketing Agency to Cut Costs Is a False Economy
Search engine optimisation (SEO) is no longer something you can “set and forget”. It’s a constantly evolving game where algorithms shift, keyword trends fluctuate, and content expectations rise by the day. When budgets tighten, businesses naturally start looking for areas…
Why Your Business Should Invest in Social Media Marketing
MARKETING Why Your Business Should Invest in Social Media Marketing Social media is no longer a nice extra for businesses; it is an essential part of modern marketing. Whether you are a small start-up or a well-established company, having a…
Making the Most of Ephemeral Content on Social Media
MARKETING Making the Most of Ephemeral Content on Social Media Imagine this: browsing Instagram and coming across a story from your favourite skincare brand. They tease a special offer that will be revealed in two hours. You are excited, and…
Why You Should Ignore Those Emails from Overseas SEO Companies
SEO Why You Should Ignore Those Emails from Overseas SEO Companies If you run a website, chances are your inbox is regularly flooded with messages from overseas SEO companies promising you the world: “We guarantee top Google rankings!” “Thousands of…
DIY SEO – Have You Really Got the Time and Energy?
SEO DIY SEO – Have You Really Got the Time and Energy? Search engine optimisation (SEO) is no longer something you can “set and forget”. It’s a constantly evolving game where algorithms shift, keyword trends fluctuate, and content expectations rise…
Avoid These Retargeting Fails
SEO Avoid These Retargeting Fails Retargeting is one of the most powerful tools in digital marketing but only when it is used wisely. When done well, it keeps your brand front of mind, nudges potential customers along the buying journey,…
Don’t Be Afraid of White Space
DESIGN Don’t Be Afraid of White Space When it comes to design, whether for a website, a brochure or a digital advert, many people are tempted to fill every available corner with text, images or colour. The logic often goes,…
Why AI Can Never Replace the Human Creative Mind
DESIGN Why AI Can Never Replace the Human Creative Mind Artificial intelligence has advanced at an astonishing rate. From composing music to writing poetry and generating artwork, AI tools can now mimic human creativity in ways that once seemed impossible.…
Why Responsive Web Design Is No Longer Optional
DESIGN Why Responsive Web Design Is No Longer Optional Like all forms of technology, websites must evolve to meet modern expectations. One of the most essential developments in recent years is the rise of responsive web design. This is no…