AIO & AEO SERVICES
AI Optimisation (AIO) & Answer Engine Optimisation (AEO)
As an AEO agency, we help your business get cited directly inside ChatGPT, Google AI Overviews, and Perplexity, not just ranked on a results page.
More and more of your customers aren’t scrolling through ten blue links anymore. They’re asking ChatGPT, Gemini, or Google’s AI Overview a question and getting a single answer — often naming just one business. If that’s not you, the enquiry never happens.
eWe build AIO and AEO strategies that get you named as that answer.
Optimising visibility across: ChatGPT Search · Google AI Overviews · Perplexity · Gemini · Copilot · Grok · Google Search
WHAT'S IT ALL ABOUT?
What Do AIO and AEO Mean?
AEO (Answer Engine Optimisation) is the process of structuring your content so AI platforms — ChatGPT, Google AI Overviews and AI Mode, Perplexity, Gemini, Microsoft Copilot — understand it, trust it, and cite it directly when generating an answer.
AIO is a term worth clarifying up front, because it's genuinely used two different ways:
- AI Optimisation — the broader discipline of adapting your content and technical setup to be understood and surfaced by AI systems generally. Used this way, it's closely related to AEO and often used interchangeably with it.
- AI Overview — Google's own AI-generated summary box that now appears at the top of many search results. This is a feature you're optimising around, not a strategy name.
Both meanings are relevant to what we do: we make sure your content is genuinely optimised for AI systems (AIO in the first sense), which includes making sure you're positioned to be cited or featured within Google's AI Overviews (AIO in the second sense) as well as inside ChatGPT, Perplexity, and Gemini answers (AEO).
You may also see this space referred to as GEO (Generative Engine Optimisation) — same underlying goal, different name. We work across all three because the terminology hasn't settled, but your customers are searching under all of them.
ChatGPT
Perplexity
Gemini
Claude
Copilot
Grok
WHY?
Why This Matters Now
AI is answering the question before your customer ever sees a search results page. More search sessions than ever now end without a single click to a website — the answer is delivered directly.
There's often no "second place." When ChatGPT or an AI Overview names a business for a query, it frequently names one. Traditional SEO gives you a shot at position two through ten. AIO/AEO is closer to winner-takes-the-enquiry.
It's still early — and the data proves it. Commercial searches like "AI optimisation agency" and "AI search optimisation agency" currently carry some of the lowest competition scores we've seen for any live buyer-intent term. Acting now, while that stays true, is the single biggest advantage available in search right now.
SERVICES
What We Do
As an AEO agency, our process covers four core areas:
AI Visibility Audit
Before we change anything, we find out where you currently stand. We check how — and whether — ChatGPT, Gemini, Perplexity, and Google's AI Overviews currently see, understand, and cite your business.
Answer-First Content & Schema
We restructure your key pages so the answer to a customer's question appears clearly and early, and implement the structured data (schema markup) that helps AI systems extract and trust that content.
Entity & Authority Building
AI systems evaluate brands the way they evaluate any other fact — by checking consistency and credibility across multiple sources. We work on your entity presence across the web so AI platforms recognise you as a trustworthy, citable source.
Ongoing Citation Monitoring
This isn't a one-off project. We track your citation frequency and share of answers across platforms over time — not just keyword rankings — and adjust the strategy as AI platforms evolve.
AIO / AEO vs. SEO: what's the difference?
There are three core differences between AI Optimisation / Answer Engine Optimisation and traditional SEO:
AI-Generated Answers vs. Traditional Rankings
AIO/AEO focuses on getting your brand cited directly inside AI-generated answers — ChatGPT, Google AI Overviews, Perplexity — while SEO focuses on helping pages rank on a results page based on keywords, backlinks, and site authority.
Structured Data and Entity Recognition
AIO/AEO puts heavy weight on structured data, entity consistency, and verifiable sources so AI models can confidently extract and reference your content. SEO leans more on metadata, on-page optimisation, and link-building to lift rankings.
Answer-First Content Formatting
AIO/AEO prioritises concise, direct answers an AI can quickly extract and present. SEO more often rewards longer-form content built for human readers that also satisfies ranking algorithms.
Frequently Asked Questions
What is AEO?
AEO (Answer Engine Optimisation) is the practice of structuring your content so AI platforms like ChatGPT, Google AI Overviews, and Perplexity cite you directly when answering a user's question.
What does AEO stand for?
AEO stands for Answer Engine Optimisation.
What is AIO?
AIO is used in two main ways: most often as short for AI Optimisation, the broader practice of making your content and site understandable to AI systems — but it's also used to mean AI Overview, the AI-generated summary box Google shows at the top of search results. Context usually makes clear which one's meant.
What does AIO stand for?
AIO most commonly stands for either AI Optimisation or AI Overview, depending on context.
What does an AEO agency actually do?
An AEO agency audits how AI platforms currently see your business, restructures your content and technical setup (schema, entity data, answer-first formatting) so it's easily cited, and tracks your citation performance over time — similar to how an SEO agency handles rankings, but focused on AI-generated answers instead.
Do I need this if I already do SEO?
Yes — AIO/AEO work alongside SEO rather than replacing it. SEO builds the technical and authority foundation; AIO/AEO builds on that foundation to target AI citation specifically. Skipping it means missing an increasing share of how customers now find businesses.
How long does it take to see results?
Because AI platforms re-crawl and re-index differently to traditional search, timelines vary — but most strategies need a minimum of a few months to allow AI platforms to recognise and start citing restructured content. We'll give you a realistic timeline based on your starting point during your consultation.
aio & aeo
RESOURCES
AIO & SEO Talk
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What our Clients are Saying
A 750% return on our investment, monthly online sales up from £14k to £70k and expertise visible online to would-be customers. That speaks for itself.