Project Brief

BladeRoom approached Yoonyn.n with a clear challenge:

• Create an image-led platform that showcases their expertise in modular data centres
• Reduce reliance on copy through interactive storytelling and visuals
• Deliver a website for construction business audiences that aligns with BladeRoom’s global reputation

The new website needed to work as both a marketing tool and a knowledge base, supporting prospective clients through a refined and engaging user journey. This was essential for a successful build and design of the website.

Our Website Design Approach

1. Image-led UI Design

We prioritised striking imagery and clean UX design to give visitors an immediate sense of BladeRoom’s scale and capability. By using carefully curated photography and architectural-style visuals, we reduced the need for long-form copy while still telling the brand story effectively as part of the process to design and build the website.

2. Interactive Features

Show-and-tell modules were built into the site. These interactive elements allowed users to explore BladeRoom’s modular construction process visually, enhancing their experience of the website design & build.

3. Seamless Digital Design & Animation

Motion and animation were introduced to create a fluid journey. These subtle transitions guided users through complex technical information without overwhelming them. This was particularly important in showcasing BladeRoom’s edge and micro data centre solutions within a fully integrated design and build approach.

The news and blog page design makes it easy to navigate, allowing the user the freedom to just browse or find the content they require quickly.

4. A Website Design for Construction Business Users

The project focused on clarity, trust, and authority. By combining clean UX design with functional navigation, the website communicates complex services in a digestible way. This effective design and build process resulted in a platform that speaks to technical decision-makers while remaining accessible to broader stakeholders.

Results

• A modern, responsive website aligned with BladeRoom’s premium positioning
• Reduced reliance on copy, replaced with engaging show-and-tell content
• Improved audience engagement through interactive design
• A platform that reflects BladeRoom’s global leadership in modular data centre construction

Visit the BladeRoom Website and see our handy work:

FAQs

Q: Why is a website design & build important for construction businesses?
A: A well-crafted website for construction business clients builds trust, showcases projects effectively, and supports lead generation by presenting complex services in an accessible way.

Q: How does interactive design improve engagement?
A: Interactive modules encourage users to explore content at their own pace, increasing time on site and creating a memorable digital experience.

Q: What role does UX design play in websites like this?
A: UX design ensures the website is intuitive and user-friendly, guiding users through technical information without confusion or clutter.

Q: Can digital design reduce the need for copywriting?
A: Yes. When executed effectively, strong visuals, animations and interaction can communicate just as clearly as text.

Looking for a website design & build that transforms your digital presence?

Contact Yoonyn.n today to discover how we can deliver a tailored solution for your business through a comprehensive design and build.