There Are No Shortcuts to the Top of Google
Good SEO is built on strategy, content quality, technical precision, and time. It’s about understanding your audience, building trust with search engines, and offering genuinely helpful content.

The companies making bold promises often rely on outdated or shady techniques that aim to “game” the system. These shortcuts may give you a brief spike in visibility, but more often than not, they lead to penalties or even total removal from search engine results.

In other words, quick fixes can cost you long-term success.

Inappropriate Backlinks Are a Major Red Flag
One of the most common tactics these companies offer is mass backlink building. Sounds good, right? Not quite.

In reality, they’re often placing your website link on irrelevant directories, spammy blogs, or networks that exist solely to manipulate search rankings. These backlinks might increase your link count, but they do absolutely nothing for your credibility, and worse, they could harm your site’s authority.

Search engines like Google are smart enough to detect poor-quality backlinks. When they do, they may penalise your site, dropping your rankings or de-indexing your pages altogether.

The Communication Itself Speaks Volumes
The very nature of these emails is a warning sign. Most are generic, poorly written, and not tailored to your business. How can they know what you need if they claim to understand your website without ever speaking to you?

Genuine SEO professionals take the time to understand your goals, your audience, and your brand. There is no such thing as one-size-fits-all when it comes to search engine optimisation.

It’s Not Just About Rankings – It’s About Results
Ranking high on Google is only part of the equation. Effective SEO ensures you’re attracting the right visitors, the most likely to convert into customers.

These SEO spam emails rarely discuss conversion, engagement, or user experience. That’s because their focus isn’t on your growth, it’s on selling you a bulk service.

Work with Experts Who Actually Care
At Yoony.n, we’re not interested in shortcuts. We care about building sustainable, ethical SEO strategies that get your business seen and deliver real value over time. That means high-quality content, thoughtful link building, and technical know-how tailored to your industry and audience.

So next time you get one of those emails promising instant results, do yourself a favour: hit delete.

And if you’re ready to work with a team that does SEO correctly, you know where to find us.

Trying to tackle SEO yourself may seem cost-effective at first, but ask yourself:

✔ Do you have time to stay on top of Google’s frequent updates?
✔ Can you consistently produce content that’s both high-quality and keyword optimised?
✔ Are you analysing performance, refining strategies, and staying ahead of competitors?
✔ Unless SEO is your full-time job, the honest answer is probably not.

At Yoony.n, we live and breathe SEO. We have the tools, insight and expertise to keep your site visible, relevant and competitive — while you focus on running your business.

DIY can be great, but not when it costs you visibility and growth.

Let the professionals handle the optimisation. You’ll thank yourself later.

Showing the Same Ad Over and Over Again
We have all experienced it, you look at a product once, and then you are bombarded with the same advert for days or weeks. This is not just ineffective; it is irritating.

Fix it: Set frequency caps to avoid ad fatigue. Rotate your creative so your audience sees fresh messaging and visuals. Retargeting should feel timely, not stalker-like.

Retargeting People Who Have Already Converted
There is no quicker way to waste your budget than showing ads to someone who has already purchased. Not only is it a waste of money, it makes your brand look disorganised and impersonal.

Fix it: Exclude converted users from your retargeting audience. Better yet, use retargeting to cross-sell or upsell relevant products instead of pushing what they have already bought.

Poorly Timed Ads
Retargeting too soon can be intrusive, while waiting too long risks losing interest. Timing is everything.

Fix it: Use data to set appropriate time windows for retargeting. For example, a visitor who abandoned their basket might warrant a retargeting ad within a few hours, while a blog reader could be re-engaged after a day or two.

Not Segmenting Your Audience
Not all site visitors are the same, so your retargeting strategy should not treat them as such. Someone who spent 10 minutes on your product page deserves different messaging than someone who bounced after 5 seconds.

Fix it: Segment your audience based on behaviour. Tailor your ads to reflect their level of engagement, interests or actions taken on your site.

Using Generic Creative
Retargeting ads should feel personalised and relevant. Generic messaging fails to engage people who are already familiar with your brand.

Fix it: Use dynamic retargeting where possible, especially for e-commerce. This allows you to show the exact product a visitor viewed, as well as updated prices, promotions, or availability.

Forgetting Mobile Users
If your ads only display correctly on desktop, you are missing a massive chunk of your audience. Mobile users need a seamless experience too.

Fix it: Make sure your ads are mobile-optimised. Also, ensure the landing pages they link to are mobile-friendly and fast-loading to avoid drop-offs.

Not Tracking Performance Properly
Many businesses run retargeting campaigns without clear goals or tracking, which means they do not know what is working and what needs improvement.

Fix it: Use clear KPIs, such as click-through rate, conversions, or cost per acquisition. analyse performance regularly and tweak your strategy to improve results.

Let Yoony.n Help You Retarget Smarter

At Yoony.n, we understand how to do retargeting right. We combine data-driven strategy, creative thinking, and industry tools to help you reconnect with your audience in meaningful ways without annoying or alienating them.

If your current retargeting efforts are falling flat or costing too much, we can help you turn things around. Smarter ads, better targeting, stronger results.