DESIGN – PERSONAL TRAINER LOGO
How Tone Tribe’s New Personal Trainer Logo Inspires Fitness Warriors
Yoony.n recently embarked on an inspiring journey to redefine the brand identity for Tone Tribe, a rapidly growing personal training brand dedicated exclusively to empowering female clients of all abilities. With a remarkable record of achieving transformative results, Tone Tribe has significantly impacted the lifestyles and body confidence of numerous women.
The Lead-up
During our initial conversations with the Tone Tribe team, they passionately described their clients as “warriors,” individuals who continually achieve personal victories through dedication and strength. This powerful imagery became central to our design philosophy. To honour this personal trainer vision and logo, we delved into the stories of history’s most formidable female warriors, the legendary Viking shield maidens and valkyries
Inspired by their spirit, our starting point was the Tiwaz rune, an ancient Viking symbol representing victory, courage, and strength, perfectly aligning with the Tone Tribe ethos. This symbol encapsulated the bravery, resilience, and victorious spirit that Tone Tribe clients embody daily in their personal journey.
The Palette
Though the client initially requested a palette of earthy, natural tones to reflect strength and stability, we introduced an energetic and vibrant rusty orange to add warmth, vibrancy, and a unique, attention-grabbing contrast. This fresh addition beautifully complemented the grounding earth tones, creating an identity that resonates powerfully with Tone Tribe’s distinctive mission and reflects the power of their personal trainer logo.
The Finished Brand I.D.
The final brand identity perfectly captures Tone Tribe’s core values, strength, victory, and empowerment. The client expressed immense satisfaction and excitement with the reimagined brand, a sentiment wholeheartedly shared by our Yoony.n creative team. Tone Tribe is now poised to inspire even more women to step into their strength and claim their personal victories, with their logo as a powerful visual representation of these ideals.
